Track ad conversions and build retargeting audiences by adding your Meta (Facebook) Pixel ID and TikTok Pixel ID.
What it is
Advertising pixels for Facebook, Instagram and TikTok campaigns, installed from the admin panel.
How it works
- Meta (Facebook) Pixel: set Active and enter the Pixel ID; the page-view event fires on every public page, with the no-script fallback.
- TikTok Pixel: set Active and enter the Pixel ID; the page event fires on every public page.
- Switch either pixel off at any time without losing the saved ID.
- Only staff with the matching integration permission can change these settings.
Where to find it
Admin > Settings > Integrations, section Analytics & Tracking.